Creating an Effective Client Feedback Loop for Law Firms: A Comprehensive Guide
In the competitive realm of legal services, understanding client needs and continually improving service quality is essential for sustained success. Implementing a client feedback loop is a critical step in this direction. A well-designed feedback loop enables law firms to gather valuable insights, address client concerns promptly, and enhance overall client satisfaction. This article outlines a detailed process for establishing an effective client feedback loop tailored to law firms. Read More +
High Value vs Low Value
I have a friend who is deeply involved in the world of what is commonly known as “awards travel”. This is the term that is given to a set of behaviors that involves strategically opening, using, and closing multiple credit cards (“churning”) that give users award or travel points in exchange for using the card. Devotees of awards travel tweak the way they use their cards to maximize the value received from their “spend” in the form of travel points. Read More +
Managing Velcro and Teflon
When your firm gets to a certain size there is a moment where your job goes from getting stuff done to getting stuff done through other people. Depending on your personality and skill set, this is either pretty good or pretty bad news. In order to grow your firm to this size, you likely already had to serve as chief marketer, head of legal, director of operations, talent acquisition coordinator, and visionary. Even if many of those roles are now inhabited by other folks on your org chart, you probably had to master those competencies to get where you are. As well as one more: manager. Read More +
On Gardens and Law Firms
My college roommate, Jeff, married into an old New England family that has a beautiful cabin on a lake up in Maine. When I used to live in Boston, and occasionally still if I am just the right amount of shameless, I was able to wrangle myself an invitation to stay there for a night or two. It’s a gorgeous place up on Belgrade Lakes region – if you think On Golden Pond, you’re not too far off. If you’re younger than 50, replace On Golden Pond with, I don’t know… I am over 50. Just picture a cabin on a lake, preferably not from a horror movie. Read More +
On Referrals
Most of the successful private law practices in North Carolina and around the US – and I am speaking here about individual lawyers’ practices as opposed to law firms – have been built on the backs of referrals. Referrals from other lawyers, referrals from other professionals serving the same client base, referrals from former clients, or – the gold standard, as many lawyers like to tout – referrals from opposing parties. From whatever source a referral comes, they all share the common trait that someone, somewhere said to a friend, colleague or loved one: “you know who you should call for help with that?” A referral is an implicit endorsement and accelerates trust right at the beginning of a potential client relationship. Compared to a cold call from, say, a Google search, it’s like you start the sales process on third base. So, how does a lawyer set about to generate potential client referrals? Read More +
Browser Basics for Busy Lawyers
The web browser is one of those things that flies under life’s radar. It is almost definitely one of the top two or three pieces of software used on your phone and computer (competing with Outlook and Word, for most lawyers), and yet it also probably gets among the least amount of brain space and attention. This is kind of a shame because browsers are kind of amazing software. Free, easy to use and almost infinitely customizable, they can be huge value adds to your workflow, as well as make the other non-work parts of your life (you do have some of those somewhere, right?) smoother and easier, too. Read More +
On Boating and Hiring Lawyers
I did not grow up in a boat family, but my wife did. They had a little Boston Whaler that they trailered to the Chesapeake on the weekends and used for water skiing, crabbing, and otherwise doing fun summer stuff on the water. The photos from that time look amazing, and they all reminisce about how fun those days were. But one day when my wife and her folks were reliving some fun boating memory, my father-in-law pulled me aside and told me: “the two best days in a boat owner’s life are the day you buy the boat and the day you sell it.” Read More +
Preparing for an Economic Downturn Part 2: Protecting Cash Flow and Client Base
I grew up with my German grandma living with my family. She was like a third parent to my brother and me. She wasn’t an educated person; her formal schooling ended in 8th grade and she immigrated to the US in the early 1920’s after she turned 18. She was smart and wise and had lived through the best and worst the 20th century had to offer. Read More +
Preparing for an Economic Downturn
Small confession: there was a time, about 20 years ago, I was on a night flight back from Houston. I had spent all week at a stressful NITA advocacy program. I was exhausted and couldn't wait to get home to my own bed. And for some reason, out of nowhere on this very routine flight, I developed an immediate and intense fear of flying that lasted for two or three years. For years after that night, every time I flew anywhere, I was freaked out and terrified about crashing. Not a super fun travel experience for Mrs. Mazzone. Read More +
Document Automation 101: Techniques You Use Today Without Spending a Dollar
I’m not a doctor, but I play one on the internet. A few years ago, an Italian orthopedist spoke at a medical conference about some special technique she invented. The conference materials apparently listed my email address for the doctor’s contact information (her actual email is different from min… Read More +