Survey: Most Lawyers Doubt Social Media Generates New Business
Only one in three lawyers thinks social media actually brings in new clients.
This is so even though more than 90 percent of them regularly use Facebook, LinkedIn, Twitter and other social media platforms.
That’s according to a recent survey conducted by Attorney at Work. The blog site polled its readers on social media attitude and usage.
Here are some of the findings:
- 91 percent said they use social media.
- Only 60 percent said it was a part of their marketing strategy.
- LinkedIn was the most popular platform (91 percent usage), followed by Facebook (73 percent), Twitter (45 percent) and Google+ (21 percent).
- 39 percent said LinkedIn is the most effective at generating new business.
- Only 4 percent said social media is “very responsible” for getting new clients.
- 31 percent said no social media platform is effective at bringing in new clients.
- 56 percent of the lawyers who responded believe that using social media for marketing is “more hype than reality.”
- 21 percent of the lawyers said they use social media management tools such as HootSuite, Google Analytics and TweetDeck.
- 22 percent said someone other than themselves – a staff member, outside contractor, etc. - assists with writing and updating social media content.
What about you? Do you use social media – and if so, has it brought in new business? Which platforms have proven most effective?
Send us a comment and share your experience.
Source: Attorney at Work http://www.attorneyatwork.com/sm-social-media-survey/
Jay Reeves a/k/a The Risk Man is an attorney who has practiced North Carolina and South Carolina. Formerly he was Legal Editor at Lawyers Weekly and Risk Manager at Lawyers Mutual. Contact him at jay.reeves@ymail.com.
