jay.reeves@ymail.com | 919-619-2441

Jay Reeves practiced law in North Carolina and South Carolina. Over the course of his 35-year career he was a solo practitioner, corporate lawyer, legal editor, Legal Aid staff attorney and insurance risk manager. Today he helps lawyers and firms put more mojo in their practice through marketing, work-life balance and reclaiming passion for what they do. He is available for consultations, retreats and presentations.

10 E-Alternatives to the Mighty Post-It Note

How does the Post-It Note – a small, square, unassuming scrap of paper – survive in a sleek, cyber world? Because it works. And because no software program, app or messaging platform comes close to matching its ease of use, versatility or convenience. “Sticky notes have become a classic beca… Read More

Small Devices Pose Huge Cyber Risks

You might not think your copy machine poses a potentially disastrous cybersecurity risk. But just ask New York health care provider Affinity Health Plan, which sustained financial losses of more than a million dollars following a data breach involving its copiers. “With so much attention paid to phishin… Read More

NC Lawyers Sought For Hurricane Recovery

In the wake of one of the most devastating hurricanes in US history, NC lawyers are needed to help in recovery efforts. Hurricane Florence struck North Carolina more than two months ago. But many of the 34 counties that were designated by FEMA as disaster zones are still suffering. Some of their residents lack… Read More

25 Stocking Stuffers for Less Than $20

Looking for a last-minute stocking stuffer for someone special on your Christmas list? How about a Himalayan Salt Night Light ($11.89) for cool Aunt Edna, or a set of stainless steel eco-friendly drinking straws ($5.89) for your environmentally conscious teenager? If those choices don’t grab you, h… Read More

Open With a Bang, Close With a Request

A powerful opening is a key to persuasive legal writing, but a weak close can make it all for naught. Too often, lawyers overlook this when drafting a brief or delivering an oral argument. They start tepidly and gradually run out of steam. They end with a whimper instead of a bang. The key is understanding th… Read More

The Little Boy Who Stood On the Law

The other day at the local recycling center I spotted a stack of boxes filled with discarded law books. It was a small mountain of trashed tomes. There were elegant Restatements of the Law, finely-bound Southeastern Reporters and what appeared to be an entire set of North Carolina General Statutes. All the law… Read More

Do you prefer two spaces after a period or one?

If you’re like me – and by me I mean all right-minded people in the universe – you’re a single-spacer. In fact, I was under the impression that this argument ended long ago with the demise of dot-matrix printers, monospaced fonts and old-school typesetting. But no. Apparently the battl… Read More

Lawyers Join Doctors in Medical-Legal Partnerships

At a growing number of cities across the nation, lawyers don’t have to chase ambulances anymore – ambulances are bringing sick and injured patients directly to them. It’s part of a sweeping initiative to connect patients with legal services on issues of health insurance, housing, transportati… Read More

What Story Does Your Home Page Tell?

There’s no “right” look for a law firm website – but there’s one thing yours should do, or you might as well take it down. It should tell a story. The goal of the story – like all stories – is to engage the reader. The setting is your law practice. The plot should be … Read More

Take Your Clients to the Movies

Here’s a fun marketing tip: take your clients to the movies. It works for one Connecticut lawyer, who schedules group outings to the local cinema as a way of thanking her clients. It’s also a teachable moment. She chooses films relevant to her foreclosure defense practice. “I took a group of… Read More