jay.reeves@ymail.com | 919-619-2441

Jay Reeves practiced law in North Carolina and South Carolina. Over the course of his 35-year career he was a solo practitioner, corporate lawyer, legal editor, Legal Aid staff attorney and insurance risk manager. Today he helps lawyers and firms put more mojo in their practice through marketing, work-life balance and reclaiming passion for what they do. He is available for consultations, retreats and presentations.

8 Predictions for Social Media Marketing

Advertising on Facebook and other social media platforms is going to get more expensive in 2020 and beyond. And if you want your social media advertising to stand out, be sure it tells a compelling, authentic story about your law practice. Those are two predictions from the website Social Media Examiner, whic… Read More

Survey: Most Clients Shop Around Before Picking a Lawyer

When they’re looking for a lawyer, most people will talk with more than one law firm before making their choice. But once they speak with a lawyer who makes a great first impression, 42 percent will end their search right then, without contacting any others. Those are two of the key takeaways from the 2… Read More

3 Ways to Deal With Bullies

Here’s some free risk management advice: if you happen to run into a bully in the courtroom, in your office hallway, or even on the phone – don’t fight fire with fire. It won’t do any good, and it might end up getting you in trouble. Instead of trying to beat bullies at their own game,… Read More

4 Ways to Build a Championship Team at Your Firm

You might be a skilled communicator in court – and just as good with clients – but how well do you communicate with your staff and co-workers? It’s easy to take them for granted. They’re capable and well-trained. You assume they know what they should be doing, and you have neither the t… Read More

Legal Profession is Going Strong, Says ABA

The state of the legal profession appears healthier than ever, even after years of recessionary shrinkage and flat demand. Lawyer salaries are up, diversity is increasing, and most new graduates are landing jobs, according to the inaugural ABA Profile of the Legal Profession, which was released in August at th… Read More

5 Ways to Stop Overthinking Your Cases

If you’re having trouble writing a brief or coming up with a winning strategy for a difficult case, you probably won’t be able to think your way out of the thicket. In fact, overthinking will only ratchet up the pressure. A better way to break the cycle is through a technique psychologists call br… Read More

ABA Opinion Requires Notice When Lawyers Leave a Firm

When a lawyer intends to leave a firm, a plan should be developed to make sure the transition goes smoothly and clients are protected, says a new ABA ethics opinion. In addition, the lawyer should provide sufficient advance notice so that staffing adjustments can be made, firm property can be secured, and clie… Read More

Microsoft Says Phishing Scams are Rising

Phishing email attacks are on the rise, and criminals are spending more time doing personal research on the victims. As a result, their social engineering attacks – mainly wire transfer scams, business email compromise, and spoofing of high-profile accounts – are getting harder to detect. The late… Read More

Law Firm Branding Tips From the Pros

Quick, describe your law firm’s brand in twenty words or less. Having trouble doing it? Aren’t even sure you have a brand, other than your logo and a few paragraphs on the “About Us” page of your website? If so, your future might be bleak. “As routine legal work becomes more comm… Read More

Top 10 LinkedIn Pages of 2019

The best LinkedIn pages all share a few things in common. For starters, they don’t go for a hard sell. Their first priority is to educate, entertain and engage their visitors instead of trying to sell them something. Another similarity: they use video and sound clips to spice up their sites. Those are … Read More

9 Tech Tools to Help Solos Soar

Solo lawyers might not have the manpower or financial resources to match larger firms, but they can level the playing field by using some simple, affordable tech tools. For instance, video conferencing platforms like Zoom and Go-To-Meeting let you conduct planning sessions with clients, witnesses other parties… Read More

75 Percent of Clients Prefer the Personal Touch

News flash: when clients want to talk with a lawyer, they prefer old-fashioned human conversation over a text, email or chatbot. And if they feel they’re not getting the personal touch, they won’t hesitate to turn elsewhere. Those findings are from a 2018 survey by the Sitel Group, which provides … Read More

An Early Present

Here’s a quick and easy present you can give yourself right now that won’t cost a penny – yet it’s guaranteed to save hours of stress and worry. Empty your email inbox. Clear out every message lurking in that dark, shadowy space. Every. Single. One. Easier said than done, of course. O… Read More

10 Tips for Writing an Awesome Email Subject Line

Here’s a marketing pop quiz: if you’re launching an email campaign for your practice and want to get maximum results, how long should your subject line be? Answer: roughly 35 characters. Most recipients will view the message on their phones, which display only 30 to 40 characters in portrait mode. … Read More