It’s a new year, while the plan is to hit the ground running with new projects, some of us are trying to tie up loose ends from last year. Did you plan on blogging in 2015 but never got around to doing it? Many people see the value of blogging, but don’t sit down to write because they don’t have time or simply don’t know what to say. A lawyer rendered speechless? No way!
You may have more to say than you think. If you’re having a trouble thinking of blog topics take a minute and think about common discussions among you and your colleagues. What questions constantly come up? Think about lessons you’ve learned in your career—there is inspiration all around you.
If you’re looking for content ideas here are some sources of inspiration to consider:
- Colleague Chats—think about interesting conversations you’ve had with your colleagues. Chances are if you’re having those discussions in your office, someone else is having the same discussion in theirs. Take some time and jot down your thoughts and build on some of the key points.
- Lessons Learned—life is a great teacher and other lawyers could benefit from reading about your lessons in law. I’m sure there are things you wish you knew as a new lawyer that you know now.
- Case Closed—there may be cases that left a lasting impression on you. When using case examples for blog posts be sure to keep attorney-client privilege in mind. Blog posts that present personal tales are always popular amongst readers.
- Read All About it—whether you’re an avid newspaper reader, or you get your news fix through a quick scroll through your Twitter feed, you have an idea of the current “hot topics.” Joining the conversation on hot topic issues is a great way to develop content for your blog.
- Best Practices—what does a day in your office look like? What practices and procedures have you put in place that make life in the office easier? Lawyers are always looking for ways to be more efficient and organized. Taking time to write about processes you have implemented in your workplace can help other lawyers and their clients.
- Q& A—are there questions that you find yourself constantly answering for your clients and family members? Blog posts that provide answers to frequently asked questions are popular and showcase your knowledge.
By now the “light bulb” over your head must be shining. Blogging is a great way to develop your personal brand and create brand recognition for your firm. Often people don’t take advantage of this valuable marketing tool because they aren’t sure what to write. I hope the list above has given you a little inspiration for your first blog post of the New Year. For more tips on how to “take the blah out of blogging” and manage your marketing, be sure to check our blog for our weekly Marketing Monday posts.
Monisha Yowell is the Marketing Coordinator for Lawyers Mutual. Monisha connects Lawyers Mutual with our insureds and the legal community through the use of social media. You can reach Monisha at 800.662.8843 or firstname.lastname@example.org.