Byte of Prevention Blog

by Jay Reeves |

Going to the Movies and 22 Other Great Marketing Tips

marketing tips Here’s a fun marketing tip: take your clients to the movies.

It works for one Connecticut lawyer, who schedules group outings to the local cinema as a way of thanking her clients. It’s also a teachable moment. She chooses films relevant to her foreclosure defense practice.

“I took a group of clients to see The Big Short,” she writes on her blog. “Great movie, fun and infuriating. That was about, in a fashion, how we got into this mess – the great recession, housing crisis, ongoing foreclosures.”

Marketing needn’t be a drag. It can be inexpensive, enlightening – and even enjoyable.

22 Ways to Build Great Client Relationships

  1. Send a thank-you note. Writing it by hand and mailing it will make it stand out from an email or text message.
  2. Give them a warm greeting. Visits to your office – lattes in the lobby, soothing music – should be as pleasant as possible.
  3. Feed them. Give them a cookie or other yummy treat.
  4. Sponsor a meetup. Invite prospects as well as business affiliates.
  5. Listen to them. Don’t do all the talking.
  6. Offer a free workshop. Provide valuable information, not an extended sales pitch.
  7. Make them feel like a VIP. Show them they’re more than just another case file.
  8. Send them a book. Pick one they will find interesting and useful.
  9. Or pay it forward. Share a book or website that has helped you.
  10. Stop trying to market 24/7. People can tell if you’re genuinely interested or just trying to sell them something.
  11. Return the favor. Recommend your client’s business online through LinkedIn or Facebook.
  12. Refer business their way. Make the professional relationship mutually beneficial.
  13. Volunteer in the community. Potential clients will be watching.
  14. Post great content on your website. It reflects favorably on you.
  15. Make eye contact. It builds trust.
  16. Make them laugh. Laughter is strong medicine when delivered in small, appropriate doses.
  17. Teach them something new. And don’t bill them for it.
  18. Give some work away free. Be sure to send an invoice showing the discount.
  19. Acknowledge their birthdays. Don’t forget their spouse and children.
  20. Ask for feedback. It shows their opinions are valued.
  21. Remember their names. There is no bigger turn-off than calling someone the wrong name.
  22. Stay in touch. Cultivate long-term relationships, not one-and-done encounters.

And finally: do a great job. There is no better way to thank a client – and get them to refer their friends and relatives – than by delivering stellar service.


About the Author

Jay Reeves

Jay Reeves practiced law in North Carolina and South Carolina. He was Legal Editor at Lawyers Weekly and Risk Manager at Lawyers Mutual. He is the author of The Most Powerful Attorney in the World, a collection of short stories from a law life well-lived, which as the seasons pass becomes less about law and liability and more about loss, love, longing, laughter and life's lasting luminescence.

Read More by Jay >

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