Byte of Prevention Blog

by Jay Reeves |

Firm Culture is Legal Marketing Priority

The culture inside your firm affects pretty much everything that happens outside it.

That’s why it’s smart to invest in strategies for building a strong, healthy culture in your firm.

“Culture 2022: Success from the Inside Out” is the theme of this Fall’s annual meeting of the Legal Marketing Association / Southeast Region.

“This year's educational programs, interactive workshops, and insightful discussions," according to the LMASE website. “They will show you how the culture of an organization impacts its ultimate success. You'll also learn how you can create culture from where you sit and build success for yourself, your teams, and your organizations ... all from the inside out.”

Learn more about the LMASE conference and register here.

Register | LMASE (

View the conference agenda.

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Culture 2022: Success from the Inside Out

Here are some highlights from this year’s conference:

  • Networking, programming, and professional development opportunities
  • Walk away with a playbook to define, expand and change the space you work in
  • Learn how to launch projects and initiatives that keep the “why” in focus.
  • Take a deep dive into defining, enhancing or changing your firm’s culture
  • Attend traditional sessions focused on digital marketing, technology, PR, and business development

Here are some of the panels and program offerings:

Culture Makers Panel. This will explore three specific frameworks: 1) Defining and Exploring an Organization’s Culture; 2) Maintaining and Enhancing an Organization’s Culture; and 3) Reimagining an Organization’s Culture.

Liz Price | Chief Legal Talent Partner, Alston & Bird (Atlanta)

Erin Corbin Meszaros | Chief Business Development and Client Service Officer, Eversheds Sutherland (Atlanta)

Sona Spencer | Chief Legal Talent Officer, Troutman Pepper (Charlotte)

Marcie Borgal Shunk | President & Founder of The Tilt Institute, Moderator


Cooking with Culture: Key Ingredients to Become a Top Culture Chef. Looking for the perfect recipe to build a strong team and firm culture?

Adam Severson | Chief Marketing & Business Development Officer, Baker Donelson


It’s a Mad Mad World: Hiring, Developing and Retaining a Legal Marketing Team. 

Marketing departments are leaders and purveyors of firm culture. They help people feel connected to a purpose through messaging (marketing), connections (business development) and information sharing (internal communications).

  • Thinking beyond “traditional” candidates
  • When industry experience matters and when it doesn’t
  • Addressing generational divides in your team
  • Training for current needs with an eye toward what’s next
  • Best practices for restructuring your department
  • The role of culture and purpose in your team’s retention and growth
  • Offering flexible and creative  benefits
  • Professional growth opportunities beyond the traditional promotion

Elizabeth Huffman | Director of Marketing, Nelson Mullins

Kerry Price | Chief Strategy Officer, Bass, Berry & Sims

Kathryn Whitaker | Chief Marketing Officer, Burr & Forman


Register | LMASE (


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About the Author

Jay Reeves

Jay Reeves practiced law in North Carolina and South Carolina. He was Legal Editor at Lawyers Weekly and Risk Manager at Lawyers Mutual. He is the author of The Most Powerful Attorney in the World, a collection of short stories from a law life well-lived, which as the seasons pass becomes less about law and liability and more about loss, love, longing, laughter and life's lasting luminescence.

Read More by Jay >

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