Byte of Prevention Blog

by Jay Reeves |

A Full Year’s Worth of Great Marketing Tips

marketing tipsInstead of the usual birthday or Christmas greeting, how about sending clients a card celebrating a unique holiday that has special significance to your practice?

Elvis Presley’s birthday, for instance. It works for Memphis attorney Lucian Pera, who each year sends out personalized cards honoring The King’s birth.

“For a number of people I do business with, my connection to Memphis is important,” he says here. “I want them to think about Memphis and think about me, and I don’t want there to be more than a half second between those two thoughts.”

You can have fun with this idea. Invent your own holiday. Design your own card. Bonus points for originality.

A Year’s Worth of Awesome Marketing

Marketing your law practice doesn’t have to make you All Shook Up. Here are 24 quick and easy suggestions – two for each month of the year – courtesy of the ABA Journal:

  1. Sign up to speak at a CLE seminar. Pick a topic you’re interested in and a program you think will be well attended.
  2. Contact three to five potential referral sources each week and schedule a lunch or coffee date – no matter how busy you are. Don’t limit your marketing outreach to slow times.
  3. Volunteer as a greeter at the next business reception you attend. You will be able to introduce yourself to lots of new people.
  4. Try to be helpful to prospective clients even if your assistance has nothing to do with the law. Perhaps the prospect needs a good vet. Find them one – and ask them to remember you if they ever need legal help.
  5. Target new lawyers as referral sources. Experienced attorneys already know where to refer cases.
  6. Organize monthly meetings of law school classmates. Make them fun and productive.
  7. Be true to yourself in all you say and do. Authenticity never goes out of style.
  8. Don’t shower people with your business cards. Instead, ask for their card and email them your contact information.
  9. Posts tweets between 1 and 3 PM EST. These get the most clicks.
  10. Call one active client every day just to check in and see how they are doing.
  11. Track who is visiting your website through Google Analytics. See what articles or posts are attracting attention.
  12. Join the NC Bar Association. Attend the annual convention.
  13. Visit a new business that has opened in your area. Welcome them to the neighborhood.
  14. Keep your blog current. Postings don’t have to be long or complicated. A single sentence with a helpful link – or a striking image with a simple caption - can be more effective than a thousand words.
  15. Write a LinkedIn endorsement for someone you know and respect. Be proactive. Don’t wait for them to ask you to write one.
  16. Call a lawyer who has previously sent you business. Say you hope they are doing well, and ask if you can be of any assistance.
  17. Be scrupulously honest. A stellar reputation is the best marketing tool you can have.
  18. Before meeting with a prospective client, do a Google search to learn more about them. Try to identify possible legal needs they might not even know about.
  19. Keep your online content positive. You never know who might be offended by a snarky or negative post.
  20. Make your office as physically accessible as possible. Provide clear directions on your website.
  21. Give prospective clients a list a nearby restaurants, parks and interesting sites. This will make their visits to your office more pleasurable.
  22. When you meet someone, don’t lead with your job title. Tell them instead what you do every day to help your clients.
  23. If you refer business to other lawyers, make sure they know you did it.
  24. Don’t brag. Let your work speak for itself.

What tips would you add to this list?

Source: ABA Journal

About the Author

Jay Reeves

Jay Reeves practiced law in North Carolina and South Carolina. He was Legal Editor at Lawyers Weekly and Risk Manager at Lawyers Mutual. He is the author of The Most Powerful Attorney in the World, a collection of short stories from a law life well-lived, which as the seasons pass becomes less about law and liability and more about loss, love, longing, laughter and life's lasting luminescence.

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