Byte of Prevention Blog

by Jay Reeves |

8 Tools to Make You an Email Marketing Pro

Email marketing is thriving in the pandemic, as lawyers take advantage of an easy and efficient way to communicate with clients and attract new business.

And you can’t beat the price – which is often free.

Constant Contact and MailChimp are two of the major players in the email marketing space. Both provide high performance, ease in utilization, and customizable templates for creating newsletters, bulletins and news updates.

But there are other good choices as well, as detailed below.

Have you seen our new email “Practice Reimagined?” It is chock-full of important news, timely tips and practice pointers for helping your practice evolve and thrive in the new normal. Lawyers helping lawyers. It’s not just our tagline. It’s what we’ve been doing continuously since 1977.

Here are 8 powerful and affordable email marketing tools, courtesy of Jamie Johnson and CO (all quotes are from this CO article):

Cakemail. What it is: Email marketing software tailored for small businesses. Why it’s attractive: “Makes it easy for you to import your contacts list when you’re just getting started, and it manages all unsubscribe requests … allows you to segment your audience and track who is actually reading your emails.” What it costs: No free plans; prices start at $8 per month. Free 30-day trial.

MailerLite. What it is: A good option for beginners, with easy instructions for creating an email marketing campaign. Why it’s attractive: “You can design your emails using the software’s drag-and-drop features. It’s easy to create customized workflows, and you can even use the software to design pop-ups and landing pages for your customers.” What it costs: Free for up to 1,000 subscribers.

Mailjet. What it is: One of the most affordable options out there. Why it’s attractive: “You can send up to 200 emails per day … a great option for small businesses new to email marketing … advanced features, including an email editor and performance analytics.” What it costs: Free for unlimited subscribers.

ConvertKit. What it is: A popular option if you want to create regular content for your audience. Why it’s attractive: “The free plan comes with unlimited landing pages and customizable sign-up forms. You’ll also receive access to more than 30 different landing page templates, all with mobile-responsive designs.” What it costs: Free for up to 1,000 subscribers.

GetResponse. What it is: Email marketing platform. Why it’s attractive: “GetResponse gives you access to many advanced email marketing features. You can set up autoresponders, do A/B split testing, manage your mailing list and create landing pages.” What it costs: no free plans; prices start at $15 a month for less than 1,000 subscribers.

Mailchimp. What it is: an industry leader in email marketing software. Why it’s attractive: This plan provides basic features like email scheduling, templates and audience insights. The software is fairly intuitive and makes it easy for beginners to get started.” What it costs: Free for 2,000 subscribers or less; if you need to upgrade, paid plans start at $9.99 per month.

Constant Contact. What it is: All the email marketing features a small firm needs. Why it’s attractive: “You can send unlimited emails, create customized templates and segment your mailing list. You can also track who is opening and reading your emails and automatically resend emails to non-openers. Plus the company’s customer service team is always available to help.” What it costs: Starts at $20 per month.

SendGrid. What it is: A good choice for firms without a ton of contacts but still want advanced features. Why it’s attractive: “Offers a lot of customizations for your email campaigns. You can build automated campaigns and workflows and segment your mailing list to send more personalized emails.” What it costs: Free; for the first 30 days after you sign up for the free plan, you can send up to 40,000 emails; after 30 days you can send up to 100 emails per day.

Source: US Chamber of Commerce - CO


Jay Reeves is author of The Most Powerful Attorney in the World. He practiced law in North Carolina and South Carolina. Now he writes and speaks at CLEs, keynotes and in-firm presentations on lawyer professionalism and well-being. He runs Your Law Life LLC, a training and consulting company that helps lawyers add purpose, profits and peace of mind to their practices. Contact or 919-619-2441.


About the Author

Jay Reeves

Jay Reeves practiced law in North Carolina and South Carolina. He was Legal Editor at Lawyers Weekly and Risk Manager at Lawyers Mutual. He is the author of The Most Powerful Attorney in the World, a collection of short stories from a law life well-lived, which as the seasons pass becomes less about law and liability and more about loss, love, longing, laughter and life's lasting luminescence.

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