4 Pro Tips for Using Threads

Don’t look now, but there’s a new social media network on the block. 

Threads, the long-anticipated rival to Twitter, was launched by Meta in July. The takeoff was hugely successful.

Joining Threads is easy, though it does require an Instagram account. You can sign up using your existing Instagram account. Your Instagram handle becomes your Threads username.

Import your Instagram follow list directly into Threads. This lets you seamlessly integrate your accounts. You can set your Threads account to either a private or public privacy setting.

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How to Get Started on Threads

The following pointers are from the article “What Law Firms and Legal Professionals Need to Know About Threads,”by legal marketer Stefanie Marrone in The National Law Review:

• Set up your Threads account before anyone else sets it up in your name.
• Create an account for your law firm or your company and yourself. (It takes less than two minutes because it imports your photo and bio and links from Instagram.
• You’ll need to set up an Instagram account first.
• Threads posts can be up to 500 characters long.
• Posts can include links, photos and videos up to 5 minutes in length.

Best Practices for Threads

• Share timely and relevant content related in your core practice areas.
• Show your experience and expertise by publishing insights, opinions and analysis on topics of interest.
• Engage with other legal professionals, organizations and influencers on Threads. Repost content, participate in discussions. Show up.
• Engage with your followers and respond promptly when they reach out to you.

Are you on Threads? What has been your experience so far?

SOURCE: Threads via Instagram: What Law Firms, Legal Professionals Should Know (natlawreview.com)

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