Byte of Prevention Blog

by Jay Reeves |

9 Free Tools for Do-It-Yourself SEO

You don’t have to bust your budget to get top-quality Search Engine Optimization.

There are lots of available tools – most of them free – that can do it for you.

“Search engine optimization (SEO) software helps you check for backlinks, analyze keyword efforts, and monitor ranking progress,” according to business writer Jessica Elliott for the U.S. Chamber of Commerce newsletter CO. “Plus, you can use free SEO tools to find new terms and trending topics.”

One example is Google Search Console, which assesses your top-performing web pages and identifies the best keywords for your site. “It looks at metrics like impressions, click-through rate (CTR), and average position,” writes Elliott. “Also, Google Search Console will highlight any errors with indexing or mobile responsiveness.”

Download A Beginner’s Guide to SEO.

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Do-It-Yourself SEO Tools

The following is from the US Chamber of Commerce newsletter CO and business writer Jessica Elliott:

Moz. What it is: Free SEO tools to identify the best keywords for your website, research your competitor’s keywords, and install a plug-in for your Chrome browser. Features: Keyword Explorer, Link Explorer, My Online Presence, MozCast, Free Domain Analysis.

AnswerThePublic. What it is: Free keyword research tool that sources data from search engine autocomplete information. Features: it creates visual graphics and lists.

BrightLocal. What it is: Software tool that displays Google Search or Google Maps results for any city, ZIP code, or country. Features: Simply enter a search query and view localized search results for the first 10 pages.

Ahrefs. What it is: Tools for SEO research, including a WordPress SEO plug-in and SEO toolbar assistant for your browser toolbar. Features: Free Keyword Generator, Backlink Checker, 

Keyword Difficulty Checker, SERP Checker, Keyword Rank Checker, Website Authority Checker, Broken Link Checker, Website Traffic Checker.

BuzzSumo. What it is: Tool for identifying and enhancing social influencers. Features: “Simply input your keyword to find related influencers on Twitter, YouTube, or Facebook,” according to CO. “For Twitter, BuzzSumo identifies users with your keyword in their bios or those who’ve tweeted articles about your topic. Or you can filter YouTube results by category.”

Semrush. What it is: Free tool for both technical and on-page SEO. Features: Keyword Magic Tool, Keyword Overview, Position Tracking, Site Audit, Domain Overview, Listing Management.

HigherVisibility. What it is: A way to see how your meta description and page title show up on Google’s Search Engine Results Page. Features: Change your descriptions to boost click-through rates.

Ubersuggest. What it is: Tool for doing a domain overview, keyword suggestions and website traffic assessment. Features: an AI tool for writing assistance (Website Traffic Checker, SEO Analyzer, AI Sentence Rewriter, Backlinks Checker, A/B Testing Significance Calculator, AI Paragraph Rewriter, Open Graph Generator, AI Rewriting Tool.

SOURCE: 9 Free SEO Tools for Your Business (


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