Here’s a fun marketing tip: take your clients to the movies.
It works for one Connecticut lawyer, who schedules group outings to the local cinema as a way of thanking her clients. It’s also a teachable moment. She chooses films relevant to her foreclosure defense practice.
“I took a group of clients to see The Big Short,” she writes on her blog. “Great movie, fun and infuriating. That was about, in a fashion, how we got into this mess – the great recession, housing crisis, ongoing foreclosures.”
Marketing needn’t be a drag. It can be inexpensive, enlightening – and even enjoyable.
22 Ways to Build Great Client Relationships
- Send a thank-you note. Writing it by hand and mailing it will make it stand out from an email or text message.
- Give them a warm greeting. Visits to your office – lattes in the lobby, soothing music – should be as pleasant as possible.
- Feed them. Give them a cookie or other yummy treat.
- Sponsor a meetup. Invite prospects as well as business affiliates.
- Listen to them. Don’t do all the talking.
- Offer a free workshop. Provide valuable information, not an extended sales pitch.
- Make them feel like a VIP. Show them they’re more than just another case file.
- Send them a book. Pick one they will find interesting and useful.
- Or pay it forward. Share a book or website that has helped you.
- Stop trying to market 24/7. People can tell if you’re genuinely interested or just trying to sell them something.
- Return the favor. Recommend your client’s business online through LinkedIn or Facebook.
- Refer business their way. Make the professional relationship mutually beneficial.
- Volunteer in the community. Potential clients will be watching.
- Post great content on your website. It reflects favorably on you.
- Make eye contact. It builds trust.
- Make them laugh. Laughter is strong medicine when delivered in small, appropriate doses.
- Teach them something new. And don’t bill them for it.
- Give some work away free. Be sure to send an invoice showing the discount.
- Acknowledge their birthdays. Don’t forget their spouse and children.
- Ask for feedback. It shows their opinions are valued.
- Remember their names. There is no bigger turn-off than calling someone the wrong name.
- Stay in touch. Cultivate long-term relationships, not one-and-done encounters.
And finally: do a great job. There is no better way to thank a client – and get them to refer their friends and relatives – than by delivering stellar service.